Les rencontres nationales de la librairie la Rochelle 2017

Il est essentiel de parler du métier de libraire et de son environnement : 

  • L’avenir du commerce en centre-ville (en collaboration avec le cabinet Bérénice, pour la Ville et le Commerce)
  • Comprendre les évolutions des librairies indépendantes : quelles modifications dans les comportements des clients (qu’achètent-ils sur Amazon ou dans les grandes surfaces culturelles, comment se comportent-ils par rapport au livre d’occasion, au numérique ?…), comment évolue la vente du fonds, des nouveautés…, les points forts et les points faibles des librairies (en collaboration avec l’institut GFK)
  • Le client au cœur de l’avenir des librairies : l’enjeu des « relations clients », quels outils pour les libraires ?

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